“Trust in Trump” Post Sparks Backlash Over Use of White House Branding and Authoritarian Messaging

A Facebook post jointly labeled as from The White House and President Donald J. Trump is drawing widespread criticism and mockery after it urged Americans to “TRUST IN TRUMP” alongside an image of the president with fists raised and a glowing White House beneath.

The post generated over 44,000 reactions, including:

  • 👍 Like: 23K
  • ❤️ Love: 9.9K
  • 😂 Haha: 9.1K

Despite the post’s promotional tone, the comments revealed a public overwhelmingly skeptical—and often sarcastic—toward the message. Critics were quick to highlight the post’s authoritarian overtones and inappropriate use of White House branding for personal political glorification.

Among the thousands of comments, users responded with scathing wit:

  • “I trust Bill Cosby as my bartender more.” – George Pfab
  • “Like his steaks, universities, charities, or marriages?” – Jennifer Hall
  • “He’s doing the dual jerk off dance.” – Steve Blum
  • “When a salesman urges you to ‘trust me’—just grab your wallet and run.” – Mary Risley
  • “Like you can trust a paper bridge!” – Avis Ali Ball
  • “If he told me my eyes were green I’d check – and I’ve had green eyes for 64 years.” – Julie Lynch-Allen

One user summed up the tone of many responses: “NOW THAT’S HILARIOUS!! ‘Trust’…” followed by rows of crying-laughing emojis.

Even those not typically politically active jumped in to roast the post’s design and message. “I’d rather trust Loki of Asgard,” wrote Abbas Aliyu Ibrahim, referencing a trickster god from Marvel comics.

Beyond individual jabs, the core concern expressed by many was the post’s blurring of lines between government messaging and campaign propaganda. Critics noted that the White House, as an institution, should represent the American people—not serve as a platform for promoting personal loyalty to any one individual.

Legal experts and political observers warn that normalizing posts like these could erode democratic norms, especially when government communication is co-opted to elevate a singular figure over shared civic institutions.

As of publication, the post remains live. No clarification has been issued by the White House communications team regarding the use of its official branding in what many have called a campaign-style image with cult-of-personality undertones.