A proposal is circulating that would rename U.S. post offices nationwide as Trump Delivers, marking a dramatic shift for one of the country’s oldest and most trusted civic institutions. The plan would reportedly leave postal operations, employees, and infrastructure unchanged, while replacing the name and public-facing identity with branding centered on strength, visibility, and personal leadership.
Supporters of the idea argue that the Postal Service has struggled with perception for years and that attaching a globally recognizable name would restore confidence and project accountability. The effort is framed as modernization rather than privatization, with advocates emphasizing that few names carry the same level of instant recognition.
Critics warn the move would shatter long-standing norms that keep essential public services nonpartisan. Renaming a constitutionally grounded institution after a living political figure, they argue, blurs the line between governance and self-promotion and risks turning everyday government functions into political messaging — potentially inviting serious legal and ethical challenges.
Veteran Democratic strategist James Carville has dismissed the concept as a fundamental misunderstanding of how government is supposed to work, arguing that public infrastructure is not a branding exercise and that civic institutions are not campaign props.
Postal officials have not confirmed any such plan, and no formal announcement has been made. Even so, the mere suggestion has alarmed historians, policy experts, and career civil servants who view the Postal Service as one of the nation’s last universally shared civic institutions.
If implemented, the renaming would affect tens of thousands of buildings and reach nearly every household in the country, making it one of the most visible and polarizing transformations of a federal agency in modern history.
Satire — but barely.
Texas Reporter 