A campaign to bring luxury destination resorts and expanded gaming options to Texas is gaining momentum, heavily funded and supported by Las Vegas Sands Corp. The initiative, led by the Texas Destination Resort Alliance, seeks to amend the state constitution to allow world-class casino resorts, with the promise of boosting local economies, creating jobs, and generating billions of dollars in revenue for public services.
A Vision for Texas Tourism and Revenue
The campaign highlights the billions of dollars Texans currently spend on gaming in neighboring states like Louisiana, New Mexico, and Oklahoma. Advocates argue that keeping those funds in Texas could transform the state’s tourism industry by introducing luxury resorts featuring gaming, entertainment venues, spas, destination shopping, and more.
Proposed Benefits:
- Economic Growth: New resorts would bring multibillion-dollar investments, creating thousands of construction and permanent jobs across Texas.
- Public Funding: Revenue from these resorts would help fund public education, public safety initiatives, and efforts to combat human trafficking.
- Tourism Expansion: Destination resorts would attract international and out-of-state visitors, revitalizing communities and enhancing Texas’s appeal as a premier travel destination.
The campaign also includes plans to integrate casinos into existing racetrack facilities and to establish gaming opportunities on federally-recognized Native American reservations.
Massive Advertising Push
Las Vegas Sands Corp. is making its presence felt with an extensive advertising campaign, featuring numerous video ads on digital platforms, social media, and streaming services. The ads emphasize the benefits of the initiative, showcasing the economic and cultural impact of luxury resorts in other states while urging Texans to support the amendment.
Challenges and Public Support
Although the proposal faces significant legislative hurdles, recent surveys indicate growing public support. Data from the Texas Hispanic Policy Foundation reveals that a majority of Texans favor expanded gaming and destination resorts.
Paid for by Las Vegas Sands Corp., the campaign encourages Texans to sign a petition advocating for the constitutional amendment and to learn more about the benefits these resorts could bring.
For additional information, visit the Texas Destination Resort Alliance’s website. The coalition continues to promote its message with a robust digital presence, aiming to shape the conversation around gaming and tourism in the Lone Star State.
Texas Reporter 