Last fall, Whataburger introduced a groundbreaking dining experience with the opening of its first exclusively digital restaurant in Bee Cave. Located at 3201 Bee Caves Rd, #180, the Whataburger Digital Kitchen has been serving guests since its launch, showcasing the brand’s commitment to innovation and convenience.
The Whataburger Digital Kitchen is designed for busy guests, offering an exclusively to-go experience. Unlike traditional locations, this innovative spot features the brand’s first “Digital Pick-up Lane” instead of a conventional drive-thru. Guests can place their orders through the Whataburger Rewards App or online, ensuring a streamlined pick-up process that aims to reduce wait times.
“Making Whataburger quicker and more convenient for our Guests means fully embracing the digital restaurant experience—but not forgetting who we are at our core: A Hometown Whataburger,” said Whataburger President and CEO, Ed Nelson. “Our Austin Guests were early to embrace other digital innovations, making it a perfect fit for our first Whataburger Digital Kitchen.”
The restaurant is entirely cashless, focusing on mobile and online ordering. Guests retrieve their orders in several innovative ways, including exterior, weather-resistant food pick-up lockers. This model reflects the growing trend toward seamless and contactless service in the restaurant industry.
Staffed by a team of 50 employees, referred to as Family Members, the Whataburger Digital Kitchen provides fresh, made-to-order food with increased efficiency. The restaurant operates 24/7, 364 days a year, closing only on Christmas Day. Breakfast is available from 11 p.m. to 11 a.m.
In addition to their restaurant services, Whataburger’s signature sauces, including Fancy Ketchup, Spicy Ketchup, and Creamy Pepper Sauce, are available at various grocery stores across the U.S., such as Albertsons, Central Market, H-E-B, Sam’s Club, Target, and Walmart.
This digital kitchen underscores Whataburger’s commitment to innovation while maintaining its core values, promising a quicker and more convenient dining experience for its guests.
Texas Reporter 