In the competitive landscape of TV affiliate digital engagement, KWTX News 10 emerges as the frontrunner. With an impressive Facebook following of 633.1K—outshining its closest competitor, 25 News KXXV, by over 343.6K followers (a stark 118% difference)—KWTX’s dominance on Meta Platforms’ social channels is evident.
CrowdTangle Intelligence’s data up to August 15, 2023, sheds light on the digital strategies of TV affiliates including 25 News KXXV, KWTX News 10, KWKT FOX 44, and 6 News KCEN TV.
KWTX News 10’s stellar performance isn’t limited to just follower count. On Facebook, the channel secured 3.02M total reactions, far surpassing 25 News KXXV’s 175.1K and 6 News KCEN TV’s 354.3K. Furthermore, their video content on Facebook was a massive hit, racking up 20.79M views, dwarfing other affiliates.
On Instagram, KWTX’s dominance continued. Their interaction rate stood at 0.74%, and they boasted 38 posts, which collectively gained 7.0K likes and 196 comments. In comparison, 25newskxxv had an interaction rate of 0.15% and kcennews managed 0.46%.
But while KWTX News 10 clearly leads the pack, other affiliates are not to be discounted. Channels like 6 News KCEN TV and 25 News KXXV, despite the disparities in numbers, have exhibited significant engagement, offering unique insights into diverse digital strategies. As the TV broadcast sector becomes increasingly digital, these trends provide invaluable lessons for marketers keen on harnessing the power of online platforms.
Texas Reporter 